About us

“WE WANTED TO CREATE SOMETHING AMAZING, WHICH REFLECTS THE STYLE OF DOGS AND THEIR HUMANS."

Our journey to create affordable luxury dogwear started when we got our first pup, Reggie.

We looked high and low for quality, practical, yet super cool accessories for him. We tried so many different brands and found nothing that reflected our own personal style whilst making him look the most stylish dog on the street, because after all, why shouldn’t your dog be dressed as well as you?

We wanted to create something amazing which reflects the style of dogs and their humans. So we decided to take matters into our own hands and Wuff was born.

So we set out on the journey to create something special! Everything we make is designed by us and meticulously perfected with both pooch and human in mind. We have created pieces that you won’t just need, but absolutely love. Guaranteed to turn heads whether you’re in the park or the coffee shop.

“EVERYTHING WE MAKE IS DESIGNED BY US AND METICULOUSLY PERFECTED, WITH BOTH POOCH AND HUMAN IN MIND...”